Drive More Targeted Traffic to Your Website With Pay Per click Advertising Your website, with well defined objectives and strategies, can be your most effective marketing tool. However, a significant part of your internet marketing strategy should revolve around driving targeted traffic to your site. Without a steady flow of traffic, your website can't help increase your revenues.
One of the easiest and quickest methods to drive traffic to your site is pay per click advertising.
These ads appear at the top and the right column of the search results. You would pay to have them displayed in this prominent place, when people search for a certain term related to your product.
A small fee is charged each time someone clicks on the ad, based on the amount the advertiser bid for each click. Fees range from 10 cents to $4 or more. The higher bidders appear higher in the search. Your ads will also appear higher if the words in your ad are consistent with the keywords on your website, because the search engines are trying to provide the most relevant results for searchers.
Pay per click advertising on search engines is one of the most effective ways to get targeted visitors to your website because the searchers are definitely interested in your topic. The down side, of course, is that it will cost you money.
Google AdWords (http://adwords.google.com) is the most user-friendly and painless way to get targeted traffic to your website. It's a good one to start with to learn the ropes.
Yahoo Search Marketing also offers pay-per-click ads, and is currently offering a $50 credit to new clients. With proper management, you can get lots of quality traffic for $50. I didn't see this offer on their main site (http://searchmarketing.yahoo.com/), but you can use this link instead.
Finally, here's an inexpensive way to get your feet wet with pay per click advertising, while driving lots of targeted traffic to your site: check out http://7search.com/. You can get the word out about your website for as little as one penny per click!
This company works with search engines other than Google, Yahoo and MSN. These search engines get about 35% of all searches on the internet, which is a lot of searches, as you know.
They also work with affiliate websites. Therefore, you may get your ad on the search engines when people search for your keywords, or on websites related to your keywords. You can get started with as little as $25.
Regardless of the vehicle you choose for your pay-per-click campaign, target more specific keyword phrases, for less expensive and more targeted traffic.
For example, I don't know about you, but if I'm looking for printer cartridges, I will search for HP deskjet F380 inkjet printer cartridge, instead of just printer cartridge.
My results will be filtered for me more effectively if I'm more specific. These "long tail" keyword phrases will be cheaper to bid on because they don't get as many searches, and you will get more targeted traffic. People who are very specific in their searches usually know exactly what they want, and are ready to make the purchase. With general searches, people are just exploring.
Track your results. Make sure you figure out how many sales resulted from the clicks you got from your pay per click campaign. Experiment with the wording in your ad, to improve conversion rates (the number of people who actually do business with you, after clicking on your ad.).
Be sure to read all the info on your chosen pay per click program's website (Google, especially has great documentation). They tell you everything you need to know to start a successful pay per click campaign.
Once you start seeing some success with your campaign, you can increase your daily spending limits. After all, if the ads are significantly increasing your revenues, you can spend a little more to increase them even more!
© 2007 Emilie Nottle
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Emilie Nottle of Zooop Design, publishes Grow Your Biz, a monthly eZine for entrepreneurs and small business owners. If you're ready to take your biz to the next level, using your website as an effective marketing tool and automating your marketing efforts, subscribe at http://www.zooop-design.com/subscribe_info.html.
